Things I think about, written down.
On problem-solving, relationships, and why your local market isn't the whole picture.
Deconstruction (Reverse-Engineering)
A director would walk in with a picture in their head — the finished commercial, the feeling they wanted the audience to leave with. That was the entire brief. Here's the habit of working backwards from someone else's vision, and where it stops working.
Read more → ArticleThe Invisible Link
A lecturer who turned down a job and recommended me instead. Colleagues from one small studio who kept reappearing, fifteen years apart, across three completely different companies. None of it was planned.
Read more → ArticleDrop in the Ocean
Australia is just a drop in the ocean. On mistaking the size of your local market for the size of your own ambition — and what it actually cost to test that.
Read more → ArticleNo Question Is Too Stupid
A lead who could have made me feel stupid, and didn't. On why asking questions is a strength, not a weakness — and what changes once you're the one being asked.
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